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Social Media Marketing Best Practices
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Social Media Marketing
You Are Who Social Media Says You Are
59% of senior marketers agree that companies who
do not fully embrace social media will not survive.
Source: Forrester Consulting
YouTube
• 2nd biggest Search Engine in the world
• 24 hours of video are uploaded every 60 seconds
• Videos are now prioritized by # of views and # of shares
• 75% of B2B Brands Participate in Twitter
• 1 out of 5 Tweets features a brand or product
• 59% of Twitter users are female
Google+
• Fastest growing adoption of any social media
• Google+ users are 71% male
• The most common occupation of a Google+ user is an engineer
• 48% of Business Buyers follow relevant industry discussions on LinkedIn
• 50% of LinkedIn users have a bachelors or graduate degree
• There are 2 million companies on LinkedIn
• 90% of B2B Brands Participate in Facebook
• 46% of Facebook users are over the age of 45
• 57% of Facebook users are female
• 82% of Pinterest users are female
• The top interests of Pinterest users are crafts, hobbies, interior design and fashion
• Pinterest has had 21 million unique visits
Slideshare
• 60 million visitors per month
• Gets three times the traffic from business owners that other social media sites get, and it gets about 40% more traffic from C-level executives than LinkedIn
• Top two content categories are (1) Business & Management, and (2) Technology
The key is to focus where your customers live.
Then make sure that your level of investment matches
your audience's use of that channel.
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Sources: Forrester Research, Penton Mkg Services, Marketing Sherpa, OnlineMBA.com, Custom 5 Media
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