Let your team know you found this content first. Share this page.

Inbound Marketing {Demand Generation}

Marketing automation programs require more than your existing database to keep them fueled. But the rules have fundamentally changed when it comes to lead generation.

Inbound Marketing

(the fuel)

• 81% of B2B buyers start their purchase process online.

 

• 63% of professionals visit at least 6 work-related websites each week.

 

• Yet 77% of B2B marketers say their corporate websites are not that effective at generating leads.

 

• Inbound leads cost up to 61% less to generate than outbound leads.

 

• 71% of B2B Buyers rate blogs as very influential

 

• Companies that blog receive 55% more web traffic

 

• The average visitor spends 66% more time on social media sites than a year ago

 

• 90% of B2B Companies actively participate on Facebook

 

• 53% of B2B Companies actively participate on Twitter

 

• 47% of B2B Companies actively participate on LinkedIn

 

• One negative online review costs a company approximately 30 customers

 

By 2014, according to Forrester Research, Social Media will have a larger share of B2B marketing budget than both email and mobile channels

 

Sources: Forrester Research, Penton Mkg Services, Marketing Sherpa, OnlineMBA.com