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A/B Testing Best Practices
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Courtesy of whichtestwon.com
Q: Which header do you think performed better? A or B? The only difference is that the headers are reversed?
A: Version A achieved a 129% increase in click thru rate!
Testing is one of the easiest methods of getting potentially huge increases in conversions.
1. Set up 10% as a Control group and 10% as a Test Group
2. Send Offer A to the control group and Offer B to the test group – whichever offer converts better gets sent to the remaining 80%
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